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The Media Kitchen, a full-service media planning and buying agency owned by MDC Partners, announced today the promotion of Barry Lowenthal to CEO from president. He is the first person to hold that title in more than a decade. As CEO, Lowenthal will be tasked with driving further growth in the U.S. and other global markets—The Media Kitchen, based in New York, recently opened offices in Montreal, Toronto, Minneapolis and London under Lowenthal’s leadership. Lowenthal reports to Guy Hayward, the global CEO of partner agency KBS (formerly Kirshenbaum, Bond, Senecal & Partners). “Today’s announcement is recognition of Barry’s 12 years of strong leadership and vision for The Media Kitchen,” Hayward said in a statement. “Barry has led the global expansion of the agency while expertly charting the collaboration between creative and media for many of our clients. Offering our clients media and creative combined is an integral part of our global growth strategy.” Lowenthal joined The Media Kitchen in 2006, taking the helm from the agency’s founder, chairman and former CEO, Paul Woolmington, who left at that time to help launch Naked Communications. Woolmington is now the CEO of Canvas Worldwide. An agency spokesperson confirmed that The Media Kitchen never named another CEO after Woolmington until now.
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